Category Archives: Uncategorized

Do you have what it takes to be a ‘Demanding Brand’?

This month’s Trendwatching report puts the spotlight on ‘Demanding Brands’. When people think about what a demanding brand might entail, we start thinking of brands that don’t really care about their end consumer and other negative sentiments. To the contrary ‘Demanding Brands’, is the new label for responsible brands that are instigating daring changes in their […]

The Herald Sun goes green with Enviroweek 2013!

  Thousands of students around Australia are taking partake in Cool Australia’s fourth annual Enviroweek – a week of action, behavioural change and fundraising, from August 25 – 31 2013. Participants from St Dominic’s Primary School in Camberwell featured in today’s Herald Sun to show Melburnians what green challenges they (and their classmates) have taken […]

Instagram junkies stay free at Australian hotel 1888.

Mkt. favourite trend watching site Springwise reported last week that the 1888 Hotel in Australia is integrating Instagram into its offerings, with facilities dedicated especially for smartphone photographers. Located in the waterfront setting of Pyrmont, a city suburb of Sydney, the hotel is welcoming Instagram users with extras including a walking map with recommended photo opportunities, a […]