Category Archives: Uncategorized

Key Melbourne bloggers meet Keshett

Recently Mkt. had the pleasure of hosting a couple of one-on-one blogger meets with our client Keshett.  The macaroons and champagne flowed as two of our favourite bloggers were treated to the exclusive Keshett experience of jewels, jewels and more jewels! Phoebe Montague of Lady Melbourne has earned her stripes as one of Australia’s key […]

Facebook launches news reader app…’Paper’

Facebook wants to be a newspaper. And it wants you to be writing some of its best stories. Mashable has reported that just 24 hours after Facebook CEO Mark Zuckerberg promised more standalone apps in 2014, the company announced ‘Paper’ on Thursday, a standalone news reader mobile app that has reportedly been in the works for years. The new app […]

Why are the younger generation leaving Facebook?

If you haven’t noticed, there’s currently a mass exodus from Facebook taking place. In the past three months there’s been a drop among users in the United States and United Kingdom and now it seems that the falling market seems to be those from younger generations. Social media strategists Frank Media provided a look into the top […]

Dove’s ‘Real Beauty’ turns 10…and celebrates with it’s next social media execution ‘selfie’

It’s been 10 years since Dove launched its groundbreaking “Campaign for Real Beauty.” It’s won a plethora of ad awards, sold plenty of product, sales have jumped to $4 billion today from $2.5 billion in its inaugural year. But has it changed perceptions? Ad Age today reported that Dove claims it has. “Research from Harvard […]

Twitter targeting…

Twitter has announced two new additions to it’s recently launched tailored audiences programs for (some very specific) ad re-targeting. Twitter’s revenue Product Manager Kelton Lynn has described the additions as new ways to create tailored audiences, either using a customer relationship management database (something that Facebook has already implemented  or lists of Twitter usernames or […]