Category Archives: Uncategorized

Is staying in the new going out? Forget FOMO, embrace JOMO (the Joy of Missing Out)!

Forget FOMO, Apparently 2014 is the year of joyfully missing out, or JOMO…Mkt. came across this trend in a recent issue of Sunday Style when ex UK magazine editor gave us the run-down into her recent realisation that JOMO is actually what’s make’s her happy. You can read all about her ‘a ha’ moment here but […]

MasterCard and Uber partner for a ‘priceless’ surprise this Valentine’s Day

MasterCard and Uber teamed up for Valentine’s Day to deliver two special holiday deals to both Uber users and MasterCard cardholders… Uber’s on-demand skywriting service, UberSky, offered a promotional $500 price tag, down from the original $10,000. MasterCard cardholders were also are eligible to have the $500 amount waived. Additionally, 2,000 free Uber rides are […]

You shouldn’t have….seriously!

Being an all female office, we understand the pressures of Valentine’s Day for our significant others! Therefore, in a bid to point them in the right direction, we’re starting with Refinery29’s list of this year’s worst presents and giving truth to the traditional present receiving saying: “You shouldn’t have….seriously”!   Click here to view this year’s […]

Should PR take the lead role in content marketing?

US based public relations strategist Craig Pearce explores the question of whether or not Public Relations agencies should claim control of content marketing is his regular post at jeffbullas.com this week…The future is unknown and Mkt. believes the key will be to continue to work strategically and collaboratively with our clients agency partners (From advertising […]