In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway for the past seven years. CORA, a visionary $350 million investment in sport, health, and wellness tourism is poised to redefine leisure experiences in the Southern Hemisphere. With meticulous planning and strategic pitches to local councils, investors, and government bodies, CORA is on the cusp of receiving the official endorsement from the Victorian State Government — an affirmation that signals the dawn of a new sporting era for Australia.

Mkt. originally partnered with CORA four years ago to shape CORA’s narrative and unveil the project to the world. In 2020, Mkt. embarked on a mission to craft CORA’s public service announcement (PSA) communication plan, weaving together compelling sub-narratives tailored to captivate both national and international audiences. From art and culture to sport, travel, and sustainability, each story thread was meticulously crafted to resonate with diverse interests and attract attention from sporting communities, investors, and partners alike.

Fast forward to January 2024, against the backdrop of the Australian Open, CORA made headlines with a groundbreaking announcement — the establishment of the Mouratoglou Academy Australia. This partnership with renowned French tennis coach Patrick Mouratoglou marks a significant milestone for CORA, as it endeavors to replicate Mouratoglou’s flagship facility in Nice on the French Riviera. With plans for a sprawling Tennis Academy complex boasting 48 courts, state-of-the-art facilities, and exclusive membership offerings, CORA is poised to become a global destination for tennis enthusiasts and wellness seekers alike.

To launch the CORA x Mouratoglou Academy partnership, Mkt. stepped onto the tennis court and orchestrated a media call at the prestigious Royal South Yarra Lawn Tennis Club in Melboutnre. Through targeted pitches and proactive engagement with key media outlets, Mkt. secured extensive broadcast TV, radio interviews, print and online coverage. From crafting press releases to coordinating live cross interviews, we left no stone unturned in ensuring that the partnership announcement was told far and wide.

Thanks to national syndications and significant media exposure, CORA’s journey has already made a significant impact, generating over 42 million impressions. 

As CORA prepares to open its doors to the world, the journey continues—a testament to the power of vision, collaboration, and strategic storytelling. With every milestone achieved and every story told, CORA stands as a beacon of innovation and inspiration. 

We can’t wait to share the next chapter with you.