Category Archives: Uncategorized

Pretail: Why consumers now love to SHOP for products & services at concept stage…

The new age consumer, tired of years of hyper-consumption, are championing the pretail phenomenon and jumping on board to be involved in funding innovative and exciting products and services through a booming ‘crowdfunding’ movement. What is crowdfunding we hear you ask? The collective effort of individuals who network and pool their money, usually via the […]

Trendwatching.com’s ‘Clean slate brands’ : Newer, better, faster, cleaner?

April’s trendwatching.com report explores the profound shift in consumer behaviour towards unproven and unknown brands, documenting the rise of Clean Slate Brands. The concept of the Clean Slate Brand is similar to that of Newism (link to previous review of this concept) a phenomenon that describes consumers lavishing their attention, love and trust to newer, […]