Author Archives: James Bealey

April’s trendwatching.com report explores the profound shift in consumer behaviour towards unproven and unknown brands, documenting the rise of Clean Slate Brands. The concept of the Clean Slate Brand is similar to that of Newism (link to previous review of this concept) a phenomenon that describes consumers lavishing their attention, love and trust to newer, […]

Social media marketing continues to be a challenge for businesses around Australia as many fail to grasp success and engagement in this fast moving and challenging arena. In the first of a sequel of articles to be revealed on BRW, Branding Expert Mark Ritson suggests that social media is being over represented and over sold […]

Crowdsourcing is everywhere…yet just how effective is it? Laurel Sutton’s recent article on Fast Company states that “Crowdsourcing works for funding creative projects or hiring someone to paint your bedroom but she believes that you’re asking for trouble if you use it to name a product.” In theory, crowdsourcing creativity sounds the ultimate win-win situation, providing […]

Many products are designed – rightly or wrongly – for women in the Australian and overseas market. While many of these products go unnoticed, recently a number of them have received significant backlash, so why is it that brand managers continue to push ‘for her’ products? Delicate shapes, pastel tones and special additions specifically devised […]

Mkt. is safe…for now! http://howsecureismypassword.net

Gone are the days where emotional intuition is an essential tool for employers, as technology again provides a solution and takes the hard work out of what is one of the most common workplace disruptions – emotion! Two leading technology companies, the UK’s El Technologies and Soma Analytics from Germany, have joined forces to create […]

Mkt. are big advocates of etiquette (the queen of etiquette, Emily Post, is one of guru’s) so when the New York Times recently featured the article ‘Etiquette returns for the digital generation’ we were immediately intrigued…Are manners dead? Apparently not! Tutorials on shaking hands, gym, drive-through windows, cell phone etiquette amongst many other topics are […]

Stylish new blog ‘Melbourne is Design’ hunts down Melbourne’s very best interior architecture and design spaces in the retail, commercial, creative and industrial sectors. The Mkt. office is very excited our lovely office is now showcased on the site. Check out the post for a peek inside the world of Mkt…

The pace of innovation is accelerating at record speed, as virgin customers around the globe lust to try the hottest and newest must have products and services. What is a virgin customer we hear you say? According to Trendwatching.com, a virgin customer is an individual who may be unfamiliar with a new product, brand or […]