Welcome to our first digital day! Its been a while coming we know but we’re very happy we finally have a voice! We wanted our site to be a mix of the formal and informal…we wanted to show case our work as well as incorporating our thoughts and feeling about our industry but also about […]
Author Archives: James Bealey
Mkt.
Game. Set. CORA!
In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway [...]
Continue readingWhile the top level of Gen Z are only 13 years old, in five years time these ‘children’ will be working, earning and consuming. This highly important group born after 1995 is beginning to have an impact on the consumer environment. Marketers are already adopting different strategies when targeting different generational groups. According to Marketing […]
Mkt. is reading “The Happiness Project”… The Happiness Project (by Grechen Rubin) is a story written about a year long search for happiness…the author takes you on her journey of discovery and how she manifested more ‘happiness’ in her world… We’ve heard it all before…its about the ‘small’ things, its about taking time out, about […]
Mkt. loves our monthly updates from trendwatching.com. This month… “Maturialism”. “Maturialism”, which is derived from “mature materialism”, can be defined as those consumers who are increasingly appreciating brands that push the boundaries. No longer tolerating being treated as inexperienced audience members, “Maturialism consumers” appreciate daring innovations and quirky flavours. “Maturialism”, a part of a much […]
As seen on our friend @codenameamax’s website and The Sunday Herald Sun: May iPad your order? iPads have arrived at Pearl Restaurant. has started…. who will be next? and what do we think about it? Tweeted by @thefrankreport : Melbourne’s Pearl #Restaurant featuring in today’s HeraldSun re the intro of ipad orderinghttp://bit.ly/9af8EO Image: iPad menus at […]
If only we all liked ourselves as much as Jessica… what a great way to start the day! Visit http://www.youtube.com/watch?v=qR3rK0kZFkg to check it out
MOZI launches brand new Parisian inspired range Mon Couer, Mon Amie, Mon Amour, take the journey to the South of France this Spring/Summer with Mkt. client MOZI’s brand new Parisian inspired range ‘The Way to My Heart’ inspired by love, food, friends and travel… Visit mozi.com.au for further information
Mobile Marketing – A growing phenomena or is it? There were 23.6 million mobile users in Australia ?at the end of 2008, representing 110% penetration level’* Nearly every Australian has a mobile phone – in 2008 there was 23.6 million mobile phone users, 46% of which had internet enabled phones*. Sounds like a marketing opportunity! […]