Author Archives: James Bealey

“Maturialism” – Time to loosen up a little bit

Mkt. loves our monthly updates from trendwatching.com. This month… “Maturialism”. “Maturialism”, which is derived from “mature materialism”, can be defined as those consumers who are increasingly appreciating brands that push the boundaries. No longer tolerating being treated as inexperienced audience members, “Maturialism consumers” appreciate daring innovations and quirky flavours. “Maturialism”, a part of a much […]

iPads in Restaurants. Pearl’s #1

As seen on our friend @codenameamax’s website and The Sunday Herald Sun: May iPad your order? iPads have arrived at Pearl Restaurant.   has started…. who will be next? and what do we think about it? Tweeted by @thefrankreport : Melbourne’s Pearl #Restaurant featuring in today’s HeraldSun re the intro of ipad orderinghttp://bit.ly/9af8EO Image: iPad menus at […]

Mobile Marketing

Mobile Marketing – A growing phenomena or is it? There were 23.6 million mobile users in Australia ?at the end of 2008, representing 110% penetration level’* Nearly every Australian has a mobile phone – in 2008 there was 23.6 million mobile phone users, 46% of which had internet enabled phones*. Sounds like a marketing opportunity! […]