Author Archives: James Bealey

Mkt. loves….I’m Possible Project.

This Thursday 11 November at 6pm, Design A Space is launching the “I’m Possible” Project that will showcase the artwork of eight independent Australian designers. An initiative by Maurice Golotta, The “I’m Possible” Project is an open brief given to eight designers to take the word “impossible” and flip it to the word “I’m possible” using […]

No one likes mistakes…least of all ones that involve your brands!

Management Today magazine (Australian Institute of Management) ran a great article in its October issue titled – 10 Big Brand Management Mistakes. Interbrand’s Iain Ellwood shares insights into the hazards and risks in the area of brand management, it includes short real world examples and is well worth the read. Attached here for your reading […]

Mkt. is reading advertising genius Paul Arden’s world’s best selling book!

It might not be a new release, but this easy to read ‘pocket bible’ for success gives the reader timeless advice about how to thrive in today’s corporate world. Arden offers practical information on topics such as achieving the unachievable, accentuating the positive, not to be afraid of silly ideas, and making your company great! Cleverly, Arden […]

Mkt. is ready for Generation Z…are you?

While the top level of Gen Z are only 13 years old, in five years time these ‘children’ will be working, earning and consuming. This highly important group born after 1995 is beginning to have an impact on the consumer environment. Marketers are already adopting different strategies when targeting different generational groups. According to Marketing […]

Mkt. is reading “The Happiness Project”…

Mkt. is reading “The Happiness Project”… The Happiness Project (by Grechen Rubin) is a story written about a year long search for happiness…the author takes you on her journey of discovery and how she manifested more ‘happiness’ in her world… We’ve heard it all before…its about the ‘small’ things, its about taking time out, about […]