The new age consumer, tired of years of hyper-consumption, are championing the pretail phenomenon and jumping on board to be involved in funding innovative and exciting products and services through a booming ‘crowdfunding’ movement. What is crowdfunding we hear you ask? The collective effort of individuals who network and pool their money, usually via the […]
Author Archives: James Bealey
Source: http://www.mediapost.com/publications/article/201069/two-out-of-three-aussie-tweens-use-social-media.html?edition=60374#ixzz2U9oRe0u3
Thanks Tracey Smail!
Mkt. client Harcourts Victoria will be walking down a different path and joining forces with White Ribbon Australia tomorrow (Friday 10 May) to make a stand against violence, launching the inaugural Walk a Mile in their Shoes 2013. Melburnians are being urged to don a pair of high heels and unite as a team as […]
To officially launch BPM Construction and Development Group’s (BPM) latest project in the heart of Essendon, Collins & Queen, Mkt. hosted a community event over the weekend which took the party to the people – attracting over 350 investors, buyers and weekend strollers who stopped by to eat, drink, purchase and play the BPM way! […]
Source: Sunday Herald Sun, 28 April 2013
April’s trendwatching.com report explores the profound shift in consumer behaviour towards unproven and unknown brands, documenting the rise of Clean Slate Brands. The concept of the Clean Slate Brand is similar to that of Newism (link to previous review of this concept) a phenomenon that describes consumers lavishing their attention, love and trust to newer, […]
Social media marketing continues to be a challenge for businesses around Australia as many fail to grasp success and engagement in this fast moving and challenging arena. In the first of a sequel of articles to be revealed on BRW, Branding Expert Mark Ritson suggests that social media is being over represented and over sold […]