Crowdsourcing is everywhere…yet just how effective is it? Laurel Sutton’s recent article on Fast Company states that “Crowdsourcing works for funding creative projects or hiring someone to paint your bedroom but she believes that you’re asking for trouble if you use it to name a product.” In theory, crowdsourcing creativity sounds the ultimate win-win situation, providing […]
Author Archives: James Bealey
Many products are designed – rightly or wrongly – for women in the Australian and overseas market. While many of these products go unnoticed, recently a number of them have received significant backlash, so why is it that brand managers continue to push ‘for her’ products? Delicate shapes, pastel tones and special additions specifically devised […]
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Gone are the days where emotional intuition is an essential tool for employers, as technology again provides a solution and takes the hard work out of what is one of the most common workplace disruptions – emotion! Two leading technology companies, the UK’s El Technologies and Soma Analytics from Germany, have joined forces to create […]
Mkt. are big advocates of etiquette (the queen of etiquette, Emily Post, is one of guru’s) so when the New York Times recently featured the article ‘Etiquette returns for the digital generation’ we were immediately intrigued…Are manners dead? Apparently not! Tutorials on shaking hands, gym, drive-through windows, cell phone etiquette amongst many other topics are […]
Stylish new blog ‘Melbourne is Design’ hunts down Melbourne’s very best interior architecture and design spaces in the retail, commercial, creative and industrial sectors. The Mkt. office is very excited our lovely office is now showcased on the site. Check out the post for a peek inside the world of Mkt…
The pace of innovation is accelerating at record speed, as virgin customers around the globe lust to try the hottest and newest must have products and services. What is a virgin customer we hear you say? According to Trendwatching.com, a virgin customer is an individual who may be unfamiliar with a new product, brand or […]
On Wednesday night, TAG Heuer kicked off the 2013 F1 racing season with brand ambassador and F1 Champion Jenson Button to celebrate the 50th anniversary of the iconic Carrera timepiece. Held at the TAG Heuer Melbourne flagship store, Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachael Finch, racing […]
Bing teamed up with Jay-Z to launch his new book Decode by plastering all 320 pages of it — one page at a time — in different locations and in very unusual ways around the world for 30 days before the book was released for sale. The results speak for themselves… The average time a person spent on the […]
A word of caution to anyone on Facebook (or any social media platform for that matter), It’s not OK to offer to sell your children on Facebook, even if you really need the money… Source: MediaPost