What is a virgin customer we hear you say? According to Trendwatching.com, a virgin customer is an individual who may be unfamiliar with a new product, brand or sector, however, they certainly aren’t clueless or naïve!
The key to a virgin mindset:
Keep it simple-
Companies are being encouraged to rethink their pre-existing products from the ground up to ensure that items make sense for the way today’s consumer lives.
Explain your brand-
Every campaign should show your customer ‘who are you’, ‘what makes you different’ and ‘what your brand says about these consumers who choose it?’ According to Trendwatching.com, this is a must for virgin brands!
Don’t ask for commitment-
Think high fashion rentals as virgin customers enjoy renting products instead of purchasing. Give consumers the opportunity to access and experience your products, rather than just selling them.
Click here to check out Trendwatching.com’s full report on how to think like a virgin…