Bing teamed up with Jay-Z to launch his new book Decode by plastering all 320 pages of it — one page at a time — in different locations and in very unusual ways around the world for 30 days before the book was released for sale. The results speak for themselves…

  • The average time a person spent on the campaign’s landing page was 11 minutes
  • Bing received an 11.7% increase in visits to their search engine which finally tipped them into the Top 10 of most visited websites in the world
  • The campaign yielded 1.1 billion media impressions
  • Jay-Z’s Facebook page grew by 1,000,000 fans
  • Jay-Z’s book, Decode was on the best seller list for 19 straight weeks
  • Every major US news channel and newspaper covered the campaign