Author Archives: James Bealey

Source: The Age, Friday September 6, 2013 (Page 21)

This month’s Trendwatching report puts the spotlight on ‘Demanding Brands’. When people think about what a demanding brand might entail, we start thinking of brands that don’t really care about their end consumer and other negative sentiments. To the contrary ‘Demanding Brands’, is the new label for responsible brands that are instigating daring changes in their […]

Facebook announced today that they have updated it’s promotions policy to allow brands to run competitions directly from their Page Timeline allowing marketer to run promotions on the site by abandoning the need for third party apps to run competitions. Brands will now be able to collect entries by allowing fans to post on a page as […]

  Thousands of students around Australia are taking partake in Cool Australia’s fourth annual Enviroweek – a week of action, behavioural change and fundraising, from August 25 – 31 2013. Participants from St Dominic’s Primary School in Camberwell featured in today’s Herald Sun to show Melburnians what green challenges they (and their classmates) have taken […]

Instagram launched in October of 2010. Two months later, its community was already 1 Million strong and what’s even more surprising is that more than half of this Instagram community is located outside of the United States. SMK, today, rounded up an Instagram number crunch to give us a new picture of one of the […]

Mkt. favourite trend watching site Springwise reported last week that the 1888 Hotel in Australia is integrating Instagram into its offerings, with facilities dedicated especially for smartphone photographers. Located in the waterfront setting of Pyrmont, a city suburb of Sydney, the hotel is welcoming Instagram users with extras including a walking map with recommended photo opportunities, a […]

Who stole the cookies from the Mkt. cookie jar? “Who me? Couldn’t be!”…No, really. It couldn’t be us, because Mkt. has locked up our weekly guilty pleasures with our favourite new intelligent gadget – ‘The Kitchen’ Safe. As featured this week on trendwatching site Cassandra Daily, Kitchen Safe is a tamper-proof plastic container that helps people […]

Planning a cruise? If so, be sure to check out the Sun Herald today which includes Mkt. client Hydralyte and discusses the best way to prevent dehydration & in turn seasickness when on-board…The article features a helpful tip from Hydralyte’s qualified medical advisor Dr Tony Gheradin of the Travel Doctor TMVC Group.