Author Archives: James Bealey

Responding to consumer demand, Pinterest, yesterday finally launched their much anticipated iOS version specifically for the iPad and an Android version that adapts to smartphone and tablet screens. As reported on Media Post today…the article states that a blog post announcing the device extensions was the bearer of this exciting news. Pinterest also said that […]

Marketing Magazine has recently carried out an investigation into Australian’s current online viewing habits. Key findings included: The point that emerges most strongly in the survey is the rapid increase in the amount of video being consumed and the increase in the amount of time spent watching as more long form content moves online. These […]

In our fast paced technologically driven world it is easy to judge the humble book as out of date and forgotten, but for so many it isn’t…that is why ‘World Booklover’s Day’ exists today! For countless of readers there is nothing more joyful than curling in the corner with a good novel, or pouring over […]

Wildfire, the company recently acquired by Google, analysed 10,000 Facebook campaigns during the past nine months, from sweepstakes and contests to trivia and quizzes. Key findings included: For every 10 brand advocates who join a social campaign on Facebook, 13 new friends engage with the campaign, according to findings from a study released Monday identifying […]

Gloria Jean’s Coffees’ is the latest brand to fall victim to a social media disaster as a twitter tirade fuelled by angry customers unfolds online. What started for the company as a social media campaign framed to increase customer sales and highlight their corporate social responsibility ended in a cringe worthy social media crisis every […]

Around-the-world sailor and Enviroweek 2012 national campaign ambassador, Jessica Watson, experienced a novel way of getting to school with a row down the Yarra River earlier this week to officially launch Enviroweek for Mkt. client, Cool Australia. Crewed by students of Melbourne Girls College, Jessica commenced her duties as Enviroweek Ambassador and showed that there are […]

What a wonderful world we live in. Happy Friday!  

Despite mutterings that the written word is a dying art, something that could arguably fade out with the beloved newspaper, Mkt. argues that this is not the case as studies show that today consumers are using the written word more so than ever before. According to a recent report entitled 6 Reasons Why Grammar Still […]

Imagine a beach where the sky is always blue, it’s never too hot or cold, the water isn’t filled with salt and pollution, and the surf is always perfect – welcome to Ocean Dome, the world’s only indoor beach in Miyazaki, Japan