Around-the-world sailor and Enviroweek 2012 national campaign ambassador, Jessica Watson, experienced a novel way of getting to school with a row down the Yarra River earlier this week to officially launch Enviroweek for Mkt. client, Cool Australia. Crewed by students of Melbourne Girls College, Jessica commenced her duties as Enviroweek Ambassador and showed that there are a multitude of ways to be green…and creative!

Launched in 2009 by Cool Australia founder Jason Kimberley, Enviroweek is a week long opportunity where Australians can create good habits for long-term change. Enviroweek makes it easy being green and is aimed at kids and adults alike. Participants register online, create their own ‘green’ challenge, enlist sponsors and get started on the 20th August. All proceeds raised will go to the participants’ environmental organisation of choice, including Cool Australia Trust, Earthwatch, Coastcare, Conservation volunteers and many more.