In our fast paced technologically driven world it is easy to judge the humble book as out of date and forgotten, but for so many it isn’t…that is why ‘World Booklover’s Day’ exists today! For countless of readers there is nothing more joyful than curling in the corner with a good novel, or pouring over […]
Author Archives: James Bealey
Wildfire, the company recently acquired by Google, analysed 10,000 Facebook campaigns during the past nine months, from sweepstakes and contests to trivia and quizzes. Key findings included: For every 10 brand advocates who join a social campaign on Facebook, 13 new friends engage with the campaign, according to findings from a study released Monday identifying […]
Gloria Jean’s Coffees’ is the latest brand to fall victim to a social media disaster as a twitter tirade fuelled by angry customers unfolds online. What started for the company as a social media campaign framed to increase customer sales and highlight their corporate social responsibility ended in a cringe worthy social media crisis every […]
Around-the-world sailor and Enviroweek 2012 national campaign ambassador, Jessica Watson, experienced a novel way of getting to school with a row down the Yarra River earlier this week to officially launch Enviroweek for Mkt. client, Cool Australia. Crewed by students of Melbourne Girls College, Jessica commenced her duties as Enviroweek Ambassador and showed that there are […]
What a wonderful world we live in. Happy Friday!
Despite mutterings that the written word is a dying art, something that could arguably fade out with the beloved newspaper, Mkt. argues that this is not the case as studies show that today consumers are using the written word more so than ever before. According to a recent report entitled 6 Reasons Why Grammar Still […]
Imagine a beach where the sky is always blue, it’s never too hot or cold, the water isn’t filled with salt and pollution, and the surf is always perfect – welcome to Ocean Dome, the world’s only indoor beach in Miyazaki, Japan
An interactive digital woodland at London’s Tate Modern by the talented creators behind ‘The Johnny Cash Project’ is a must-see for all this week – amazing concept! Click here to read more : http://www.coolhunting.com/culture/this-exquisite-forest.php
As large organisations scavenge for Twitter followers in the hope of enhancing their online presence, good ol’ Old Spice and Taco Bell have shown sometimes all it takes is a little humour and a lot of authenticity. According to Business Insider, these companies have each built large social media fan bases by being funny and […]
Much has been written on the topic of social media and how digital age consumers are interacting with brands via these platforms. The all important question being asked to marketers though is “does a Facebook ‘like’ or Twitter ‘follow’ really signify brand love and loyalty?” As marketers, it is our job to not only create […]