Author Archives: James Bealey

MasterCard and Uber partner for a ‘priceless’ surprise this Valentine’s Day

MasterCard and Uber teamed up for Valentine’s Day to deliver two special holiday deals to both Uber users and MasterCard cardholders… Uber’s on-demand skywriting service, UberSky, offered a promotional $500 price tag, down from the original $10,000. MasterCard cardholders were also are eligible to have the $500 amount waived. Additionally, 2,000 free Uber rides are […]

You shouldn’t have….seriously!

Being an all female office, we understand the pressures of Valentine’s Day for our significant others! Therefore, in a bid to point them in the right direction, we’re starting with Refinery29’s list of this year’s worst presents and giving truth to the traditional present receiving saying: “You shouldn’t have….seriously”!   Click here to view this year’s […]

Should PR take the lead role in content marketing?

US based public relations strategist Craig Pearce explores the question of whether or not Public Relations agencies should claim control of content marketing is his regular post at jeffbullas.com this week…The future is unknown and Mkt. believes the key will be to continue to work strategically and collaboratively with our clients agency partners (From advertising […]

Key Melbourne bloggers meet Keshett

Recently Mkt. had the pleasure of hosting a couple of one-on-one blogger meets with our client Keshett.  The macaroons and champagne flowed as two of our favourite bloggers were treated to the exclusive Keshett experience of jewels, jewels and more jewels! Phoebe Montague of Lady Melbourne has earned her stripes as one of Australia’s key […]

Facebook launches news reader app…’Paper’

Facebook wants to be a newspaper. And it wants you to be writing some of its best stories. Mashable has reported that just 24 hours after Facebook CEO Mark Zuckerberg promised more standalone apps in 2014, the company announced ‘Paper’ on Thursday, a standalone news reader mobile app that has reportedly been in the works for years. The new app […]