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Author Archives: James Bealey
It is increasingly common to see well known, and reputable brands appealing to fresh markets in order to stay relevant in the marketplace. Discarding heritage and subverting their ‘traditions’ can be hugely beneficial for brands to stay up to date within an increasingly information saturated world with a multitude of global brand choices. March’s Trendwatching […]
To celebrate the start of the racing season, Mkt. held an exclusive ‘Grand Prix Cocktail Party’ for TAG Heuer on Thursday 13th March with three times Australian Grand Prix champion and TAG Heuer ambassador, Jenson Button heading the list of VIP guests. Held at TAG Heuer’s Melbourne flagship boutique, the event has established itself as one of […]
Forget FOMO, Apparently 2014 is the year of joyfully missing out, or JOMO…Mkt. came across this trend in a recent issue of Sunday Style when ex UK magazine editor gave us the run-down into her recent realisation that JOMO is actually what’s make’s her happy. You can read all about her ‘a ha’ moment here but […]
MasterCard and Uber teamed up for Valentine’s Day to deliver two special holiday deals to both Uber users and MasterCard cardholders… Uber’s on-demand skywriting service, UberSky, offered a promotional $500 price tag, down from the original $10,000. MasterCard cardholders were also are eligible to have the $500 amount waived. Additionally, 2,000 free Uber rides are […]
This clever Audi ad portrays the Olympic rings fail during the opening ceremony in Sochi and Audi’s four-ring logo…And it’s even created by a fan on Audi’s behalf. Click here to read more