It’s been 10 years since Dove launched its groundbreaking “Campaign for Real Beauty.” It’s won a plethora of ad awards, sold plenty of product, sales have jumped to $4 billion today from $2.5 billion in its inaugural year. But has it changed perceptions? Ad Age today reported that Dove claims it has. “Research from Harvard […]
Author Archives: James Bealey
Social media is a blur of likes, tweets, shares and content that is used by pretty much everyone around the globe. Blogger and social media marketing consultant Jeff Bullas has developed a round-up of 22 social media facts and stats you should know in 2014… Infographic created by Search Engine Journal
Technology is everywhere and while it’s great and all, have you ever thought about the sure signs you are addicted to technology? That’s right, your handy little smart phone, laptop or tablet can all be part of this widespread technology addiction that’s taking over our lives every day. Huffington Post have put together a round […]
Twitter has announced two new additions to it’s recently launched tailored audiences programs for (some very specific) ad re-targeting. Twitter’s revenue Product Manager Kelton Lynn has described the additions as new ways to create tailored audiences, either using a customer relationship management database (something that Facebook has already implemented or lists of Twitter usernames or […]
Ever felt you’ve overstayed your welcome in a cafe, by reading, working or surfing the web while hugging the latte you bought two hours ago? A café in London is addressing the issue of people camping out and doing their work for hours while only springing for a measly coffee. It costs £1.80 an hour—$2.75 an […]
Google announced today that they are acquiring the relatively small smart-up but powerful connected device company Nest for $3.2 billion. In the round-up, Google noted that Nest has been offering its best-selling thermostat since 2011 and recently began offering the Protect smoke alarm, which networks with its other devices. So, what’s the big deal? What […]
Digital Buzz have published an infographic created by tech company Digital Insights that explains the state of social media in 2013 and proving how quickly the world of social media evolves around us…Key highlights are included below and to see the full infographic click here… 4.2 billion people use their mobile device to access social media […]