Category Archives: Uncategorized

What a wonderful world we live in. Happy Friday!  

Despite mutterings that the written word is a dying art, something that could arguably fade out with the beloved newspaper, Mkt. argues that this is not the case as studies show that today consumers are using the written word more so than ever before. According to a recent report entitled 6 Reasons Why Grammar Still […]

Imagine a beach where the sky is always blue, it’s never too hot or cold, the water isn’t filled with salt and pollution, and the surf is always perfect – welcome to Ocean Dome, the world’s only indoor beach in Miyazaki, Japan  

An interactive digital woodland at London’s Tate Modern by the talented creators behind ‘The Johnny Cash Project’ is a must-see for all this week – amazing concept! Click here to read more : http://www.coolhunting.com/culture/this-exquisite-forest.php

As large organisations scavenge for Twitter followers in the hope of enhancing their online presence, good ol’ Old Spice and Taco Bell have shown sometimes all it takes is a little humour and a lot of authenticity. According to Business Insider, these companies have each built large social media fan bases by being funny and […]

Much has been written on the topic of social media and how digital age consumers are interacting with brands via these platforms. The all important question being asked to marketers though is “does a Facebook ‘like’ or Twitter ‘follow’ really signify brand love and loyalty?” As marketers, it is our job to not only create […]

Last week Mkt. client, Knox Shopping Centre hosted a hearty breakfast in support of the Heart Foundation’s Go Red For Women initiative. With heart disease claiming almost seven female lives in Victoria every day, Knox Shopping Centre are supporting the Heart Foundation for the entire month of June to help increase awareness of the risk […]

BRW’s ‘Top 10 tips on how to become a better place to work’ seem very similar to Mkt.’s….Quarterly personal day, tick. Birthdays off work, tick. Working from home when needed, tick.  Weekly meditation class, tick. The list goes on. We’re looking for an AD and a PA…email us or pass it on if you know […]

Everything.  Especially if it’s Yves Saint Laurent.  The famous fashion house’s Creative Director Hedi Slimane decided to modernise  things by dropping ‘Yves’ from the eponymous brand. A grand faux pas by Monsieur Slimane – the loss of  the famous interlocking YSL, designed in 1963 was lamented in the ‘Twittersphere’ being described as ‘ridiculously stupid’, ‘disrespectful […]