Author Archives: James Bealey

It’s time to innovate…

According to Trendwatching.com, innovation is the only way to survive in an ever-growing global and competitive business arena. It appears that innovation is particularly successful in certain struggling markets. With the retail sector currently in tatters, and under pressure to maintain profit margins as consumers save rather than spend, maybe innovation is the key to […]

Klouting around

There is no doubt that Social Media in the workplace is quickly becoming an essential element of the marketing mix and organisations throughout the world should be embracing this social tool or risk losing out. Often, the hardest part of delving into this social media sphere is trying to find out if we are actually […]

Facebook ads for AmEx points?

American Express & Facebook have rolled out a program that allows the credit card giant’s Membership Rewards customers to redeem points for ads on the social-media website. The program is primarily targeted at small-business owners via American Express OPEN, but it’s also open to millions of other AmEx card holders, says Ed Gilligan, vice chairman at American […]