The myriad of ways PR can be interpreted…here are a few from some of the industry’s best. Click here to read more on this topic at Ragan’s PR Daily. <a href=”http://www.bloglovin.com/blog/4256585/?claim=us7crgmhwfd”>Follow my blog with Bloglovin</a>
Author Archives: James Bealey
Mkt.
Game. Set. CORA!
In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway [...]
Continue readingAustralian retailers are set to engage with customers on a new and more personal level with the assistance of the latest in-store payment system to be introduced by PayPal. Customers will now have the opportunity to pay without cash or credit card under a new in-store payment system, which will also provide retailers with the […]
Stevie Jacobs and the TODAY Show learnt the art of making Creamy Classics, met Polly-Sue the award-winning Jersey Cow and proved to Australia that no day is too cold to eat ice cream during their visit to Bulla Dairy Foods in Colac on Tuesday 13 November.
Hollywood celebrity Nicole Scherzinger made an eye-catching entrance in the UK’s first ever twitter dress at the launch of EE – the new 4G mobile network. The haute couture dress was constructed from eight metres of French silk chiffon, sparkled with over 500 Swarovski crystals and was illuminated by 2,000 LED lights. The LED lights […]
Last night, Melburnians gathered on the deck of Chapel St haunt Speakeasy to celebrate the Australian launch of TOMS; the hip footwear and eyewear movement with a cool offering. Founded by Blake Mycoskie on a simple premise, One for One, every TOMS purchase sees TOMS provide a new pair of shoes to a child in […]
Apple’s next event is less than 24 hours away and everyone expects that the iPad mini will be the star of the show. But it’s not expected to be alone. The LA Times has provided a run down of everything they expect the Apple to announce, from most likely to least likely: iPad mini (or iPad […]
Chances are that sooner or later your brand may be faced with the unpleasant task of dealing with flame throwing, extraneous and defamatory comments from a social media ‘troll’. While it may be tempting to fuel fire with fire, it is recommended not to feed a troll. Avoid the firestorm and try to dilute the […]