On Wednesday night, TAG Heuer kicked off the 2013 F1 racing season with brand ambassador and F1 Champion Jenson Button to celebrate the 50th anniversary of the iconic Carrera timepiece. Held at the TAG Heuer Melbourne flagship store, Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachael Finch, racing […]
Author Archives: James Bealey
Mkt.
Game. Set. CORA!
In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway [...]
Continue readingBing teamed up with Jay-Z to launch his new book Decode by plastering all 320 pages of it — one page at a time — in different locations and in very unusual ways around the world for 30 days before the book was released for sale. The results speak for themselves… The average time a person spent on the […]
A word of caution to anyone on Facebook (or any social media platform for that matter), It’s not OK to offer to sell your children on Facebook, even if you really need the money… Source: MediaPost
As the weeks quickly pass us by and our inboxes continue to reach overload capacity, we thought it would be helpful to share some knowledgeable tips for streamlining the email process and spring-cleaning your inbox. While common tips and tricks include setting up flags, never putting off emails that will take less than five minutes […]
Super Saturday officially ended on a high with auction clearance rates demonstrating that Melbourne’s property market is bouncing back! Wonderful news for the property industry as a whole and also for Mkt.’s client, Harcourts Victoria.
Committed, faithful and loyal- words that represent ‘music to ears’ of marketers from around the globe. However, in recent weeks there have been a number of articles predicting the decline of brand loyalty. A recent study released by Ernst & Young revealed that a global sample of 25,000 consumers found that only 28 per cent […]
A traditional ad on this year’s Super Bowl was easily the most expensive buy on television with a cost of approximately $3.8 million for a 30-second spot. Inspiring creative concepts and months of meticulous planning go into these ads which not only have the power to influence the everyday consumer, but also send hype throughout […]
International make up brand Nars recently took on the task to create an app in the hope of raising their Facebook profile- the challenge…? To achieve social media results without paying for advertising or giving away product. To complement their limited-edition product line inspired by iconic visual artist Andy Warhol, Nars developed an app that […]