Author Archives: James Bealey

A stylish speaker cone that knows exactly what you want to listen to…Yes please!

San Fran based hardware and software company Aether have launched their first product, ‘cone’, an intelligent thinking music player that learns what users like, creating a personalised music experience that gets better over time…The smart device adapts to what one likes to listen to, when and where they like to listen to it, archiving all the […]

Trendwatching.com’s ‘Heritage Heresy’

It is increasingly common to see well known, and reputable brands appealing to fresh markets in order to stay relevant in the marketplace. Discarding heritage and subverting their ‘traditions’ can be hugely beneficial for brands to stay up to date within an increasingly information saturated world with a multitude of global brand choices. March’s Trendwatching […]

Is staying in the new going out? Forget FOMO, embrace JOMO (the Joy of Missing Out)!

Forget FOMO, Apparently 2014 is the year of joyfully missing out, or JOMO…Mkt. came across this trend in a recent issue of Sunday Style when ex UK magazine editor gave us the run-down into her recent realisation that JOMO is actually what’s make’s her happy. You can read all about her ‘a ha’ moment here but […]