Category Archives: Uncategorized

Twitter targeting…

Twitter has announced two new additions to it’s recently launched tailored audiences programs for (some very specific) ad re-targeting. Twitter’s revenue Product Manager Kelton Lynn has described the additions as new ways to create tailored audiences, either using a customer relationship management database (something that Facebook has already implemented  or lists of Twitter usernames or […]

Why is Google buying ‘Nest’? And is it a big deal?

Google announced today that they are acquiring the relatively small smart-up but powerful connected device company Nest for $3.2 billion. In the round-up, Google noted that Nest has been offering its best-selling thermostat since 2011 and recently began offering the Protect smoke alarm, which networks with its other devices. So, what’s the big deal? What […]