Management Today magazine (Australian Institute of Management) ran a great article in its October issue titled – 10 Big Brand Management Mistakes. Interbrand’s Iain Ellwood shares insights into the hazards and risks in the area of brand management, it includes short real world examples and is well worth the read. Attached here for your reading […]
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Mkt.
Game. Set. CORA!
In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway [...]
Continue readingMkt. client Rios Press has launched a new business book titled Corpus RIOS into the Australian and International markets. Corpus RIOS arose out of a conundrum; why had business become such hard work and why was consistent success so elusive? In his book, Chris Tipler (yes, he is a relative) throws strategic planning out the […]
It might not be a new release, but this easy to read ‘pocket bible’ for success gives the reader timeless advice about how to thrive in today’s corporate world. Arden offers practical information on topics such as achieving the unachievable, accentuating the positive, not to be afraid of silly ideas, and making your company great! Cleverly, Arden […]
Our client Neoskin has opened their third clinic in the busy Swan St Richmond precinct. A local area marketing campaign featuring three limited offers designed to drive traffic to the new location is now in field. Offer also open to friends of Mkt. Print out attached jpegs and book. For bookings call (03) 9421 1212 […]
Welcome to our first digital day! Its been a while coming we know but we’re very happy we finally have a voice! We wanted our site to be a mix of the formal and informal…we wanted to show case our work as well as incorporating our thoughts and feeling about our industry but also about […]
While the top level of Gen Z are only 13 years old, in five years time these ‘children’ will be working, earning and consuming. This highly important group born after 1995 is beginning to have an impact on the consumer environment. Marketers are already adopting different strategies when targeting different generational groups. According to Marketing […]
Mkt. is reading “The Happiness Project”… The Happiness Project (by Grechen Rubin) is a story written about a year long search for happiness…the author takes you on her journey of discovery and how she manifested more ‘happiness’ in her world… We’ve heard it all before…its about the ‘small’ things, its about taking time out, about […]
Mkt. loves our monthly updates from trendwatching.com. This month… “Maturialism”. “Maturialism”, which is derived from “mature materialism”, can be defined as those consumers who are increasingly appreciating brands that push the boundaries. No longer tolerating being treated as inexperienced audience members, “Maturialism consumers” appreciate daring innovations and quirky flavours. “Maturialism”, a part of a much […]
As seen on our friend @codenameamax’s website and The Sunday Herald Sun: May iPad your order? iPads have arrived at Pearl Restaurant. has started…. who will be next? and what do we think about it? Tweeted by @thefrankreport : Melbourne’s Pearl #Restaurant featuring in today’s HeraldSun re the intro of ipad orderinghttp://bit.ly/9af8EO Image: iPad menus at […]
If only we all liked ourselves as much as Jessica… what a great way to start the day! Visit http://www.youtube.com/watch?v=qR3rK0kZFkg to check it out