Category Archives: Uncategorized

Expiration mates..

Too often, consumers don’t eat perishables before they expire, resulting in much wasted food – consumers in developed countries throw away up to  half of their food. Global trend watching network Cassandra Daily has conducted a round up of new digital tools keeping track of food’s shelf life to help solve this problem…Be sure to check […]

Only for Children – Secret Anti-Abuse Message

In an effort to provide abused children with a safe way to reach out for help, a progressive outdoor advertising platform has been created by Spanish organisation Aid to Children and Adolescents at Risk Foundation (ANAR) that displays different messages to adults and children simultaneously. The execution of this innovative advertisement uses technology known as […]

Pretail: Why consumers now love to SHOP for products & services at concept stage…

The new age consumer, tired of years of hyper-consumption, are championing the pretail phenomenon and jumping on board to be involved in funding innovative and exciting products and services through a booming ‘crowdfunding’ movement. What is crowdfunding we hear you ask? The collective effort of individuals who network and pool their money, usually via the […]