A perspective on the story arc of B Corporations from one of Australia’s first Certified PR & communications agencies, Mkt. We have been both observers and participating characters in the story arc of the B Corporation (B Corp) movement. From a time when B Corps queried and strategised questions like; How do we grow this […]
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Game. Set. CORA!
In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway [...]
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In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway for the past seven years. CORA, a visionary $350 million investment in sport, health, and wellness tourism is poised to redefine leisure experiences in the Southern Hemisphere. With meticulous planning and strategic pitches to local councils, investors, and government bodies, […]
Long before we were all rocked (and locked) by the global pandemic and there was a collective recalibration of the work/life conundrum, Mkt.’s Upgraded Life Program was well established. In 2015, the official launch of ‘Upgraded Life’, marked the evolution of the wellbeing program we had already been running for a number of years. It […]
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As ‘commercial storytellers’, we’re always up for a magical tale with hidden meaning…so what can we learn from Hansel and Gretel… Hansel and Gretel are two very resourceful and clever little kids. They manage to thwart their stepmother’s plans to get rid of them, and they escape the clutches of the wicked witch. We admire […]
What does ‘culture’ in a corporate context really mean anyway? We all throw the term around with the assumption there is a common understanding of what it actually means, but I feel in its over use its lost its meaning and worth defining to set the scene. Most people would agree corporate or organisational culture […]
We all know sleep is an essential part of life, but how many of us achieve 8 hours a night? Lack of sleep can affect productivity, our immune system, alertness and even our relationships. We recommend trying these to achieve your best sleep formula: 1. Meditate – prepare your body for rest by lowering your […]