Category Archives: Uncategorized

WHAT’S IN A NAME?

Everything.  Especially if it’s Yves Saint Laurent.  The famous fashion house’s Creative Director Hedi Slimane decided to modernise  things by dropping ‘Yves’ from the eponymous brand. A grand faux pas by Monsieur Slimane – the loss of  the famous interlocking YSL, designed in 1963 was lamented in the ‘Twittersphere’ being described as ‘ridiculously stupid’, ‘disrespectful […]

What type of person are you? How technology & social media choices are defining who you are?

Our technology preferences have become such a matter of personal expression that they’re now seen by many as a critical aspect of their so-called personal brands. The Setup is an ongoing interview series in which subjects, most of whom are technology professionals, reveal “what they use to get the job done.” While many of the products discussed have […]