Author Archives: James Bealey

Adopt a dog that’s your perfect match with ‘Doggelganger’

Pedigree New Zealand has launched a fun online campaign called Doggelganger to raise awareness of the ‘Pedigree Adoption Drive’. The website enables human to canine pairing software that matches you with your dog doppelganger. Based on the premise that dogs and their owners often look alike, the application uses facial recognition software to scan your […]

Five things you need to know about Social Media applications for Business

After recently completing an AMI (Australian Marketing Institute) foundation workshop on Social Media in Melbourne, I’d like to share five of my favorite tips… As the importance of social media communications for businesses grows, below are a couple of powerful tips and strategies that will hopefully aid you in measuring conversions, receiving links, and generating […]