A traditional ad on this year’s Super Bowl was easily the most expensive buy on television with a cost of approximately $3.8 million for a 30-second spot. Inspiring creative concepts and months of meticulous planning go into these ads which not only have the power to influence the everyday consumer, but also send hype throughout […]
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International make up brand Nars recently took on the task to create an app in the hope of raising their Facebook profile- the challenge…? To achieve social media results without paying for advertising or giving away product. To complement their limited-edition product line inspired by iconic visual artist Andy Warhol, Nars developed an app that […]
This event was part of Bulla Dairy Foods Cream Team competition – a national six week search on social media to find three passionate foodies and cream crazed enthusiasts to join the Bulla Cream Team, and George Calombaris as Bulla Cream Ambassador, to create tasty, inspired dishes which help make meal time easier and more […]
As we bid adieu to yet another year and look forward to what 2013 may bring, we also ponder what new technology is set to shape our future. US based designers, strategists, and software engineers, frog, have asked their leadership teams from around the world to take a look into the future and predict upcoming […]
With a new year comes new beginnings- it’s a time of reflection that often results in the promise of fresh resolutions, new and improved behaviors and happy and healthier ways to live your life. Rather than feeling bad for already faulting on your freshly made new years resolutions and focusing on the never ending challenges […]
Furry has erupted in the picturesque world of Instagram as celebrities and general users get set to cease their use of this smartphone photo sharing service. Why the outrage? New changes to the privacy policy and terms of service will technically give Facebook owned Instagram the right to allow people’s pictures to be used by […]
New mind to-do lists..focus on stop-doing lists! The Guardian’s Oliver Burkeman latest column ‘This column will change your life: posteriorities’ explains to people why it’s your ‘not to do’ list is what will help you most.
McDonald’s is taking another leap into Twitter as they launch their first TV ad directing users to join the conversation on Twitter via a hashtag. The campaign, which supports their US Pro Bowl sponsorship will also include random giveaways for people who tweet using the #mcdprobowl hashtag from the ad. So, why did the golden […]