Here at Mkt. we’re feeling exhilarated after another successful event with client New Balance Australia and Frontier to celebrate its women’s campaign #GirlsRunThis.
Last week, top health and wellbeing media and influencers (strictly women only) came together for an exclusive sneak peek of New Balance’s Q16 women’s collection in Sydney.
For the sparkling finale of a three-day action-packed series – where the women of Sydney hit the city’s running tracks with brand ambassador Rachael Finch; got their groove on with Jungle Body dance cardio, ditched their downward dogs to take on new yoga trend, BodyART, and were treated to inspiring snippets from wellness experts Melissa Ambrosini, Elevate Vitality’s Cassie Mendoza-Jones and 1 Giant Mind’s Jonni Pollard – we knew we had to deliver something rather special…
After donning New Balance apparel and a pair of Vazee Rush runners, the girls lost any inhibitions and let out their inner stars in a fun Sh’bam class.
Cool down was at New Balance’s Pitt Street store where guests indulged in super clean, fresh canapés from the Brown Paper Bag. – think pumpkin kale rice paper rolls and lemon oregano chicken besan tarts – and washed down with Botanical’s delicious cold-press juices.
Rachael Finch then spoke about what women Coming Together to Go Further means to her and her role as New Balance women brand ambassador, before guests experienced their exclusive preview of the upcoming women’s range, with dancers taking to the store’s iconic running track with a high-energy Sh’bam, cross-fit, yoga & boxing-filled routine – giving a big fist pump to #GirlsRunThis with finale song ‘Run the World, Girls’.
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As for the New Balance’s Q16 women’s collection, it’s still a secret so our lips are sealed – watch this space.
