In good times and in bad, in sickness and in health, public relations (PR) is a long term commitment…

According to Marketing Magazine, PR isn’t about one-off press releases being pushed out to journalists; it is rather an opportunity to build the profile, reputation and credibility of a person or business through sustained and consistent activity.

PR is about building relationships and these relationships must be nurtured, just like any other! A long term and consistent PR plan will always win out over a sporadic press release announcing your latest company news.

Marketing Magazine reccomends, that if your company is looking at upcoming PR opportunities, make sure you have a long-term strategy in place and don’t just dip in and out, otherwise your results will suffer!

So…is your company ready to take the PR vow?

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