Author Archives: MKTCommunications

How to B amidst this beautiful tension where ‘business as a force for good’ has moved from fringe to frontline?

A perspective on the story arc of B Corporations from one of Australia’s first Certified PR & communications agencies, Mkt.  We have been both observers and participating characters in the story arc of the B Corporation (B Corp) movement. From a time when B Corps queried and strategised questions like; How do we grow this […]

Game. Set. CORA!

In the coastal haven of Victoria’s Surf Coast, a monumental project has been quietly underway for the past seven years. CORA, a visionary $350 million investment in sport, health, and wellness tourism is poised to redefine leisure experiences in the Southern Hemisphere. With meticulous planning and strategic pitches to local councils, investors, and government bodies, […]

Mkt. Upgraded Life 2024: What does it mean to be ‘well’ @ work?

Long before we were all rocked (and locked) by the global pandemic and there was a collective recalibration of the work/life conundrum, Mkt.’s Upgraded Life Program was well established.  In 2015, the official launch of ‘Upgraded Life’, marked the evolution of the wellbeing program we had already been running for a number of years. It […]