Ever wondered what it feels like to run or walk on clouds? On June 22nd, 2022, Mkt. Communications collaborated with the Swiss running brand On Running to bring the Swiss Alps to Sydney, organizing and managing their ‘Ignite the Human Spirit through Movement’ women’s event at Pix On Location in Alexandria.

With the objective of raising brand awareness for On in the Australian market and introducing the brand’s new range of performance apparel and footwear, Mkt. targeted 30 Sydney-based female fitness, lifestyle, and wellness media and influencers to experience what the brand is all about and what it truly feels like to ‘run on clouds’.

With strong media attendance from key publications including Women’s Health, RUSSH, Urban List, and InStyle, Mkt. brought On’s Swiss Alps mountain vision to life. 

Working closely with the On Running marketing team and Ten Hats Agency, Mkt. executed a unique sensory brand experience where guests were transported to a new world. Here, they learned about On’s origins while participating in a yoga flow, an immersive sensory cloud runway, followed by a nutritious breakfast in the latest On gear.

Mkt. also supported through key event management of the guest list, wellness guides, Circle of Influence collaborations, photographers, activation agency, menu, props, and signage, along with other logistics for the event, resulting in 72 posts shared across social media with a reach of 1,708,000+.

Following the success of the event that left a positive and uplifting sentiment, media leads and influencer relationships were strengthened, resulting in an increase of brand awareness and media product placements in the months following the event in Body&Soul, Prevention Magazine, Women’s Health, and GoodWeekend.