In a move thought to shake up the growing field of internet radio, Apple plans to develop a service that would compete with Pandora Media (who have already signed up 150 million registered users in a couple of years) and other similar services by sending streams of music customised to users tastes, reports Media Post Daily.

Apple, which has already dominated the global field of digital music with its iTunes store, is in the early stages of negotiating with the major record labels for the service, and the full scope of its plans are not currently clear. At this stage, people are predicting that Apple’s service is likely to take the form of a preinstalled app on Apple’s devices like iPhones and iPads and might be able to connect to users’ iTunes account to judge their tastes.

Read more: