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OUR BLOG

19
Oct

Mkt. is reading advertising genius Paul Arden’s world’s best selling book!

It might not be a new release, but this easy to read ‘pocket bible’ for success gives the reader timeless advice about how to thrive in today’s corporate world. Arden offers practical information on topics such as achieving the unachievable, accentuating the positive, not to be afraid of silly ideas, and making your company great!

Cleverly, Arden sources examples from his wealth of experience in the advertising world such as, pushing the creativity boundaries with Vogue photographer Richard Avedon in New York for a client in the fashion industry.  Arden also uses everyday examples such as, Victoria Beckham and her success of becoming a world brand.

Here are a couple of tips that inspired the Mkt. team:

  • Accentuate the positive
  • Eliminate the Negative
  • When it can’t be done, do it
  • Creativity is imagination, and imagination is for everyone

As Arden leaves us with quotes of ‘wit and wisdom’ we shall leave you with one of our personal favourites…

“ If you stand for nothing, you will fall for anything”

You can purchase Paul Arden’s book from the link below:http://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377

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