“As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favourite personalities.” AdWeek
In the past few years we have watched the emergence of the new influencer taking on the role of media in their own right. Executed in a meaningful way, the authenticity of a social media or blog post, by the right person with an engaged following and credentials to back it up has become equal in currency to traditional media.
These influencers are individuals that can generate awareness, encourage trial and engagement of products and experiences, and build brand reputation amongst their own unique audiences. Mkt. does not believe in the cold seeding or the ‘spray and pray’ approach. We focus on meaningful connections, carefully selecting influencers who align with our client’s brand values to support their messaging in a genuine way.
We believe that building and maintaining authenticity is important and strive to work with influencers who have carefully grown their audiences, understand them and regularly engage with them in a friendly way. More than this though, they are transparent. They trial products and experiences, give meaningful praise, encourage feedback and provide insights and analytics in return.
Mkt. has forged strong relationships with many of Australia’s most noteworthy social influencers. We also work with clients to seek out smaller, strategically aligned influencers for specific brands and campaigns where the story runs deeper than the typical vanity metrics. Our guiding principles of reach, relevance and resonance underpin all our recommendations and result in authentic collaborations with clear results.