New study reveals differences between male and female behaviour patterns when it comes to social networking

US website Online Media Daily posted an interesting article today on a study conducted on the differences between men and women when it comes to engaging with social networking tools, particularly Facebook. Gender role markers at play with real world psychological and physiological differences driving engagement and behaviour. Example, women more likely to post pictures of friends and family on Facebook, while men are more likely to share videos/pictures related to sports or pop culture.

Obviously, this has implications for marketing using social media tools…

See the full article