It’s official (again!) – Australia is even more coffee obsessed than ever before with latest reports revealing that we are paying $3billion a year just to get our daily fix…That’s the equivalent to spending the entire GDP of African nation of Eritrea on our brew of choice, be it an espresso in Carlton  or a soy half-strength latte in Malvern.

Nothing quite explains the full extent to which Australians are addicted to the dark elixir than giving them a choice between another item of burgeoning addiction – The mobile phone.

More than 1.1 million Australians would rather give up their mobile phone for a day instead of missing their morning coffee, according to the Rise & Grind survey conducted by Harris and Galaxy Research.

So just what does your brew say about you?…


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Survey: Herald Sun