Twitter has announced two new additions to it’s recently launched tailored audiences programs for (some very specific) ad re-targeting.
Twitter’s revenue Product Manager Kelton Lynn has described the additions as new ways to create tailored audiences, either using a customer relationship management database (something that Facebook has already implemented or lists of Twitter usernames or user IDs. The changes will enable brands the opportunity to exclude certain audiences from their advertising in the same way.
See below for simple infographics which outline the changes and read more at Twitter’s blog here
