Following on from our ‘Facebook ads for AmEx points post‘ post on July 4th…American Express has launched their first program titled ‘Link, Like, Love’ application on their Facebook page allowing customers to link their cards to their Facebook account and where they will  then be able to choose from a selection of deals from brands including Whole Foods, Lord & Taylor, Outback Steakhouse and Sports Authority.

The offers are tailored according to what users’ and their friends “Like” by using the Facebook Like button on third-party sites or by checking in at a location on Facebook Places.

We look forward to seeing how many new ‘like’s & love’s the page receives & also the overall feedback on the campaign from consumers….

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