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OUR BLOG

24
Jan

Why are the younger generation leaving Facebook?

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If you haven’t noticed, there’s currently a mass exodus from Facebook taking place. In the past three months there’s been a drop among users in the United States and United Kingdom and now it seems that the falling market seems to be those from younger generations. Social media strategists Frank Media provided a look into the top four reasons why the younger generations are quitting Facebook in their weekly round up today.

Key points included:

  • Frank’s monthly social media stats posts have noticed the following around Facebook users interaction:
    • January- April 2013 active users on Facebook was declining
    • May-August 2013 active users on Facebook slightly increase
    • September-Present  active users on Facebook remain steady
  • Facebook is making people anxious: Our personal social networks are treated as our own brand and we work to make sure that brands is well presented , has a good following, is well liked and active. Personal social networks are treated as our own brands and we work to make sure that brands is well presented , has a good following, is well liked and active.This is not healthy behavior. We get obsessive, we compare our lives to others, we feel like we are missing out and when our lives don’t measure up and we feel unhappy and develop psychological anxiety
  • Facebook could be harming your future employment opportunities:  What you are posting could be harming the way your future employer perceives you…The younger generation’s fears are warranted with a reported 66% of recruiters are checking you out on Facebook(CNet), and 90% of recruiters say they conduct a Google search on every candidate they meet(BenefitsPro).

To read the entire article, click here

 

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