The new or the now media.
In the past few years we have watched the emergence of the new influencer taking on the role of media in their own right. Executed in a meaningful way, the authenticity of a social or blog post, by the right person with an engaged following and credentials to back it up has become equal in currency to traditional media.
Mkt. has forged strong relationships with many of Australia’s most noteworthy social influencers. We also work with clients to seek out smaller, strategically aligned influencers for specific brands and campaigns where the story runs deeper than the typical vanity metrics. Our guiding principles of reach, relevance and resonance underpin all our recommendations and result in authentic collaborations with clear results.