Screen Shot 2012-12-19 at 9.53.31 AMFurry has erupted in the picturesque world of Instagram as celebrities and general users get set to cease their use of this smartphone photo sharing service.

Why the outrage? New changes to the privacy policy and terms of service will technically give Facebook owned Instagram the right to allow people’s pictures to be used by advertisers at either online venue.

With threats from celebrities to abandon their Instagram accounts, has the time come to say goodbye to this fast growing and visually appealing social media tool?

As the new regulations roll out on January 16, we will eagerly await to see if 2013 brings the demise of one of Mkt.’s favourite online friends.

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