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OUR BLOG

02
Feb

Don’t Crack Under Pressure… TAG Heuer joins forces with Cadel Evans and the Great Ocean Road Race

On Tuesday 24th January, TAG Heuer celebrated its new partnership with the Cadel Evans Great Ocean Road Race with a glamorous cocktail event at its Melbourne Flagship Boutique and a special guest appearance by the Australian cycling champion and 2011 Tour de France winner himself – Cadel Evans.

Evans headlined the star-studded guest list, which included professional boxer Lauryn Eagle; fellow sporting stars Bianca Chatfield and Sam Bramham, as well as social personalities including Bree Laughlin, David Witko and Olivia Wells. Guests also enjoyed tunes from local favourite, DJ Andy Murphy.

In true TAG Heuer “Don’t Crack Under Pressure” spirit Cadel delighted guests in taking on professional boxer & fellow TAG Heuer friend of the brand, Lauryn Eagle, in a virtual cycling race using actual footage from the 2016 Great Ocean Road Race.

In a fitting end to the evening, guests were gifted a signed copy of Cadel’s new book – The Art of Cycling – the highly-anticipated autobiography from the cycling legend.

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