Pedigree New Zealand has launched a fun online campaign called Doggelganger to raise awareness of the ‘Pedigree Adoption Drive’. The website enables human to canine pairing software that matches you with your dog doppelganger. Based on the premise that dogs and their owners often look alike, the application uses facial recognition software to scan your image and pair you with your doggie match.

See below for a couple of Mkt. pairings, we think the website is very cool and are a bit disappointed that we can’t adopt our matches… Who’s your Doggelganger?