McDonald’s is taking another leap into Twitter as they launch their first TV ad directing users to join the conversation on Twitter via a hashtag.

The campaign, which supports their US Pro Bowl sponsorship will also include random giveaways for people who tweet using the #mcdprobowl hashtag from the ad.

So, why did the golden arch association choose a twitter campaign over the array of social media platforms available?

According to the director of social media for McDonald’s the brand chose Twitter because of “the amount of conversation going on there” surrounding the game.

Will this upcoming step into the twitter sphere by McDonald’s encourage other big brands to follow the trend? We certainly think so!

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