True influence means an engaged audience, not necessarily a massive one. Ceros and TapInfluencer have shared their forecast for influencers in their article 10 predictions to guide your 2017 Digital Strategy.
Well worth the read: http://view.ceros.com/tapinfluence/the-influence-horizon-10-predictions-to-guide-your-2017-digital-strategy-1-1/p/1?submissionGuid=ae9025c0-9cbe-42f3-9b1f-a57e4edb7806